Day one – 30 November 2017

• Dr. Abdel Labbi – Manager, IBM Watson Innovations

10:30h.- Coffee break

11:00h.- Session I – Potential and impact for the tourism industry

Moderator: Dr. Marta Jacob, Universitat de les Illes Balears

• Dr. Xavier Varona, Universitat de les Illes Balears
• Mr. José Luis Salcedo, Digital Reinventor and Cognitive Lead for Distribution Sector at IBM Global Business Services 
• Mr. Alberto de Torres, CEO of Nektiu
• Dr Daniel Borrajo, Carlos III University

12:30h.- Session II – Artificial intelligence and the choice of tourism supply

• Mr. Javier Andrés – Founder and CEO at Roomdi
• Dr. Carles Sierra, Instituto de Investigación en Inteligencia Artificial - IIIA, CSIC
• Mr. Raúl Jiménez, CEO at Minube
• Dr. Miguel Escalona, Senior Data Scientist at Barceló Hotel Group

14:00h.- Lunch

15:00h.  -  18:00h.- Brokerage Event

16:00h.- Workshop – How to design Artificial Intelligence solutions for the tourism industry

Leader: Mr Alberto de Torres, CEO of Nektiu

18:00h.-End of sessions

Day two - 1 December 2017

9:30h.- Session III – Artificial intelligence and the travel experience

Moderator: Dr. Joan Enric Capellà, Founder at SOM

• Mr. Stephan Wirths, Senior roboticist at Savioke
• Mr. David Benito, Mobile, Innovation & SEO at Melia Hotels International 
• Mr. Victor Fernández, CEO at Room Mate Hotels

11:00h.- Coffee break

11:30h.- Session IV- Customer loyalty and social reputation

Moderator: Dr. Diego Ramón Medina, Universidad de las Palmas de Gran Canaria

• Dr. Thorsten Teichert, Chair of Marketing and Innovation at the University of Hamburg
• Ms. Fiona Gillen, VP Marketing at ReviewPro 
• Ms. Mar Muñoz, Tourism Big Data Strategist at IT Travel Services

13:00h.- Round table – Final conclusions and future trends

Moderator: Dr. Juan Mulet

14:00h.- Close of seminar